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WATE Becoming Multimedia: The Transformational Power of Social Media

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Panelists: Tearsa Smith, WATE 6 On Your Side Anchor, Taylor Shaw, WATE 6 On Your Side Social Media Producer, Annie Sadler, WATE 6 On Your Side Digital Director, Sarah Burton, WATE 6 On Your Side Digital Sales Manager, & Moderator Melanie Morris, WATE 6 On Your Side Director of Programming & Development

Tearsa SmithBiography: Tearsa Smith: Tearsa has co-anchored Good Morning Tennessee on WATE 6 On Your Side for ten years now. She's worked in broadcast journalism in Middle Tennessee, Western Kentucky and Miami, FL. A proud Florida A&M University Rattler, Tearsa has worked as a field producer, associate producer, reporter and anchor. She uses Twitter, Facebook and Instagram to connect with viewers.

Social Media Acounts: Twitter| @TearsaSmith, @6News Instagram| tearsa_smith, 6News Facebook| WATE.TearsaSmith, WATE6OnYourSide

Taylor ShawTaylor Shaw: Taylor is a recent graduate of American University in Washington, D.C. where she received a master’s degree in journalism. She received a bachelor’s degree in mass communication from Peace College in Raleigh, NC. Taylor is responsible for creating content for the station’s website, mobile platforms, and social media.

Social Media Accounts: Twitter| @TaylorCShaw, @6News Instagram: 6News Facebook: WATE6OnYourSide

Sarah BurtonSarah Burton: Sarah studied Broadcast Journalism at The University of North Carolina at Greensboro. She began working for a digital ad agency before people really knew what to do with digital ad agencies. She has been selling digital marketing plans for 12 years, and with WATE 6 On Your Side for 10 years.

Social Media Accounts: Twitter| @watesarahburton Instagram| watesarah